Ford (F) raised its average car price for a third time this year. The latest increase is extremely small, just $124. For all of 2011, CNCB reports that Ford has increased prices a total of 1.3%, or $375.
Ford is clearly reluctant to hike prices and is choosing to dribble them in the hopes they go essentially unnoticed by the average consumer.
Ford cited higher commodity prices for this latest increase.